For each project Rita Chraibi undertakes, she invests a vital importance in the creative process and extracting the most potential out of a space. This process begins the same way for every project; just as a painter starts with a blank canvas, Rita imagines and creates a new universe : each one unique and innovative.To Rita, natural light is an essential source of inspiration for the completion of a project: “A ray of light breathes in life… I am invested in providing a space filled with light that penetrates every inch of space and reflects across a kaleidoscope of shadows. It is an invaluable aspect of interior design and literally illuminates the beauty of the product”. As a designer, Rita Chraibi is gifted with boundless imagination and above all, the capacity to bring her vision into reality: “I believe this is a career where you must sometimes isolate yourself in order to let your creativity take control. What is also important and recurring in each project is that we must always maintain a clear equilibrium between allowing yourself to power through any inhibitions in your imagination while maintaining a coherent understanding of what is achievable”.