“ONLY ONCE represents a unique approach to luxury interior design that I have developed to ensure that each project is truly one-of-a-kind and never be replicated. This design philosophy emphasizes customizing every project to make each interior unique. While this concept presents significant challenges in creativity and production, the ONLY ONCE concept transforms each client’s interior into a genuine masterpiece, much like dressing a supermodel for a once-in-a-lifetime runway show.”
Award-winning interior designer Rita Chraibi unveiled her innovative concept called “Only Once.” This unique approach involves creating an exclusive furniture collection tailored specifically for a single project, setting Rita apart from traditional furniture brands that rely on showrooms and catalogs. “Only Once” offers a highly personalized experience, ensuring that each project is custom-made but also unique and unrepeatable. To showcase her exclusive concept, Rita designed Residence 69 within the iconic Tower at 111 West 57th St. Rita made Residence 69 a masterpiece where her elegance was meticulously crafted with her signature style.
Ed Westwick X Rita Chraibi
Ed Westwick, the renowned actor known for his role as Chuck Bass on the hit show Gossip Girl, shared his thoughts on Rita’s work after experiencing her “Only Once” concept in his London home.
“We need to embrace our individuality and expression, and with Rita’s work, that’s exactly what you get—it’s specific and tailored. I think that’s quite magical,” Westwick stated. “I knew we could connect on a very artistic level.”
The Only Once concept embodies refined elegance, crafted from materials that signify exclusivity. This is achieved through collaboration with renowned fabric brands, such as Dedar, which partners with Hermes for the production and distribution of the home fabrics and wallpaper collection. The resulting tactile richness of textures transforms handmade furniture into true works of art.
